Roles and responsibilities / what will the jobholder be expected to achieve: The job holder’s responsibilities encompass branding and collateral management, online content creation, monitoring and reporting, and marketing team administration. By fulfilling these duties, they will contribute to effective marketing strategies, engaging content creation, informed decision-making, and streamlined administrative processes within the team. Branding and Collateral Management: - Ensure that GREAT and DBT branding, and collateral are consistently updated and maintained to reflect the latest guidelines and standards.
- Provide guidance and supervision to team members to ensure their understanding and adherence to GREAT and DBT branding.
- Collaborate with HQ and Regional Brand teams to develop new collateral as necessary, aligning with the overall branding strategy and objectives.
Online Content Creation: - Localise and adapt relevant content created by HQ for social media platforms to resonate with the Korean audience, ensuring it drives meaningful engagement.
- Create original marketing materials, including flyers, brochures, and social media assets, in various formats that align with branding guidelines, maintaining high quality and effectiveness.
- Collaborate closely with the Embassy’s Media and Public Affairs team to amplify and maximise the reach of DBT’s key messages through the Embassy’s social media channels, ensuring consistent messaging and alignment with overall marketing objectives.
- Enhance the email newsletter marketing strategy, ensuring GDPR compliance, crafting engaging content, increasing click-through rates, and staying updated on industry trends.
- Regularly maintain and update professional, functional websites, ensuring they reflect the latest information and provide a positive user experience.
Monitoring & Reporting: - Maintain data coding sheets for media content analysis, tracking and analysing the coverage of the UK’s trade and investment by the Korean media.
- Share findings with the team and contribute to refining the marketing and communications plan based on insights and recommendations.
- Monitor the performance of each social media post, gather relevant metrics, and share the results with the team.
- Ensure timely submission of various reports summarizing key achievements, activities, and impact, providing valuable insights for evaluation and strategic decision-making.
Marketing Team Admin: - Adhere to establish protocols to create new suppliers and maintain existing ones for marketing activities, ensuring smooth procurement processes.
- Raise purchase orders and manage invoices promptly and accurately, maintaining positive relationships with suppliers.
- Keep track of inventory for promotional items and manage their distribution as needed.
- Organise digital content and files in a structural manner to facilitate easy accessibility and reuse by the marketing team.
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